Professor Maranda McBride

Maranda is a Professor of Supply Chain Management and Director of the Center for Advanced Transportation Mobility at North Carolina Agricultural and Technical State University, Greensboro, North Carolina. Her research focuses on investigating people’s trust in and willingness to utilise shared autonomous shuttles/buses to increase the likelihood of implementation and help decrease traffic fatalities.

As a Fulbright Scholar, Maranda will study factors that impact acceptance and adoption of shared autonomous vehicles particularly by vulnerable road users. Findings will be relevant to road users in the U.S. and Australia where traffic fatalities are one of the leading causes of non-natural/accidental death.